Freelance Art Director
September 2010 – Present
Lead designer who uses a strategic and thoughtful approach to visually express clients' voice across multiple mediums, from concept to completion.
SAMPLE CLIENT LIST: Johnny Was, Avery Dennison, Worksite Labs, Hourglass Cosmetics, International Centre for Missing & Exploited Children, Rocket Dog Shoes, Humane Society of the United States, AFAR Media, Animal Outlook, Stylists at North, PDK International, Moore Agency, Codagenix
Designing the retail packaging for Johnny Was’ new luxury line of home and fine fragrances.
Strategizes with marketing agencies to develop visual strategies and branded assets.
Created the brand and website for salon, Stylists at North. Increased click-throughs and traffic to its site by over 60% through email and social campaigns. Developing packaging for its new retail line.
Developed the logo, digital assets, promos, merch, and environmental graphics for DC VegFest, an event attended by over 20,000.
Lead Designer at Johnny Was
May 2019 – December 2019
Location: Los Angeles, CA
Created branded assets for fashion campaigns and product launches in collaboration with e-comm, retail, marketing, and photo teams.
Designed weekly homepages. From 2019-2020, homepage YoY conversion rate is up 238%, transactions up 619%, and revenue up 224%.
Produced daily emails and coordinating IG stories. From 2019-2020, email YoY conversion rate up 293%, transactions up 444%, and revenue up 212%.
Developed retail signage, packaging, and collateral.
Art Director at Vessence (formerly Belmont Inc.)
December 2009 – September 2015
Location: Alexandria, VA
Worked as lead designer on corporate identity and campaign projects for clients that include the U.S. Capital Visitor Center, United Way, United Negro College Fund, Gates Millennium Scholarship, Navistar Defense, The British Council, President's Lincoln Cottage, and FedBid. Acted as a project coordinator with clients, freelancers, and vendors.
Supervised over 200 design projects for the U.S. Capitol Visitor Center (CVC) during a two-year contract, including the development of retail products, visitor collateral, and internal communications.
Managed and art directed the National Association of Professional Employer Organizations’ monthly magazine, PEO Insider. Collaborated with editor to brainstorm cover and feature concepts, plus output a 48-56 page issue within a two-week turnaround.
Created Vessence's new identity and website. Produced an inspirational gift line of postcards, graphic tees, journals, and e-books for Vessence’s online gift store.
Designed the brand and website for Vessence's #WeLiveBig (WLB) movement. Promoted Vessence and WLB brands on social media, increasing FB reach by over 400% and Twitter by 50%. Coverage of projects featured on the Today Show, Forbes, The Washington Post, Aljazeera, and ABC News.
Produced advertising campaigns, international large-scale exhibits, and social media graphics for Navistar Defense. Updated the company’s brand standards, maintained sales collateral, laid out marketing emails, and increased social media presence.
Senior Graphic Designer at Bremmer & Goris
September 1999 – December 2009
Location: Alexandria, VA
Created identities, print, and web collateral across various platforms for clients that included The Vision Council, ASCO, World's President Organization, and ICBA.
Managed the design of National Association of Professional Employer Organizations’ monthly industry magazine, PEO Insider for nearly 10 years. Produced layouts for other publications that included Ms. Magazine, Herend Porcelain's White Gold catalog, and Billing World.
Conceptualized and executed the identity, promos, social media, and video production for Washington Gas' "Energy of the City" campaign.
Established the look of NISH's "AbilityOne" awareness campaign. Art directed series of photo shoots for print and web advertisements.
Visual Information Branch Assistant at the Bureau of ATF
Summers of 1996 – 1999
Location: Washington, DC
Contributed to the the development and production of print collateral.
Illustrated characters and created design for ATF Kids website
Operated photo lab, developing and printing film for the agency.
Helped set-up and photograph portraits, events, and product shoots.
Assisted in video camera work and production.
Design Intern at Girls Life Magazine
October 1998 – May 1999
Location: Baltimore, MD
Produced editorial layouts and advertisements for the nationally distributed publication.
Maintained and updated web page content.
Assisted art director in selection of published material.
Skills:
Fluent in Adobe CS: InDesign, Photoshop, and Illustrator
Print + Digital design
Social media graphics
Identies + Logos
Packaging
Proficient in Figma, XD, Sketch, XD, Premiere, HTML, & CSS
Front-end web design
Presentation decks
Tradeshow exhibits
Other Passions:
TRAVEL
Former Local Expert to Seoul for AFAR Media, contributing travel guides, articles, and photography.
Intrepid adventurer who has visited over 40 countries.
Fluent in French and speaks un poco de español.
Founder of the independent travel website En Route Traveler. Produced articles, photography, videos, and collaborates with brands, like Kimpton Hotels and Eagle Creek, to create engaging content.
Former Ambassador to FIG Clothing, a women's travel wear label.
WELLNESS
Instructed Zumba for 10 years.
Avid practitioner of yoga and barre.
Vegetarian involved with animal advocacy since 1995.
COMMUNITY
Secretary for the SAMA Spouses' Club (Seoul Association of Military Attachés) from 2017-2018.
President of the Photography Club to U.S. Embassy in Seoul from 2016-2017.
Performed student portfolio reviews at The Art Institute of Washington from 2012-2014.
EDUCATION
Graduated magna cum laude in 1999 from the Notre Dame of Maryland University with a BA in art and design.
Recipient of the private university's Presidential Scholarship, an academic merit scholarship that covered full tuition for four years.
